SEO Under Siege: 2025’s Collapse of Google Traffic
- Part 1 SEO Under Siege: 2025’s Collapse of Google Traffic
- Part 2One SEO habit teams need to unlearn immediately
- Part 1 SEO Under Siege: 2025’s Collapse of Google Traffic
- Part 2One SEO habit teams need to unlearn immediately
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Part 1SEO Under Siege: 2025’s Collapse of Google Traffic
Organic traffic dropped 40% in 2025 as AI search reshapes discovery. Malte Landwehr, CMO and Chief Product Officer at Peak AI, brings enterprise experience from Idealo (Europe's largest price comparison site) and deep insights from reverse-engineering ChatGPT's shopping functionality. The discussion covers grounding optimization strategies that influence AI model source selection, measurement frameworks replacing click-based attribution with self-reported data and visibility tracking, and multi-platform authority building across Reddit, YouTube, and third-party sources that AI models consistently cite for commercial queries.
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Part 2One SEO habit teams need to unlearn immediately
Most SEO teams obsess over individual AI prompts instead of topic clusters. Malte Landwehr, CMO and Chief Product Officer at Peak AI, advocates for self-reported attribution as the most reliable signal for measuring AI discoverability success over traditional traffic metrics. He outlines a systematic approach to prompt research using customer support tickets, sales transcripts, and website search data to understand authentic user language rather than vendor terminology. The discussion covers topic-based prompt clustering strategies and multi-persona funnel optimization for comprehensive AI visibility measurement.
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